p>About two months ago, Felix "PewDiePie?" Kjellberg did something his fans long wanted to see by creating an Minecraft video, and has created more ever since. The result was Kjellberg's most successful month in years, pulling in more than 570 million views in July and launching the trend of a new generation of the biggest YouTube creators.
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p>For the first time since January 2017, Minecraft has surpassed Fortnite as the most popular game on YouTube. It's evident that Minecraft is enjoying a moment again. This is reminiscent of the "PewDiePie?" Effect which was one of YouTube's first gaming trends.
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p>The "PewDiePie? Effect" is a term that YouTuber? and commentator Matthew "MatPat?" Patrick used in an interview about creators' influences on the market. Back in 2014 when Kjellberg (a controversial YouTube creator who's faced criticism for using racist language in the stream of a game and also featured anti-Semitic imagery in a video) was operating primarily as a gaming channel, his decision to upload an "Let's Play" series of a certain game generally led to higher sales of that title.
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p>Kjellberg is not required to play Minecraft; Mojang's crafting games has 91 million monthly users. The game's success is due in large part to YouTube. The game was given a place on YouTube that wasn't available elsewhere, and became the second most searched-for term on the platform back in 2014. Ironically, Kjellberg never tried it because of its popularity and the number of creators taking to the platform to gain attention.
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p>"It was like people were playing it just because it was popular, and not because they were actually having fun playing it," Kjellberg said in the latest video.
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p>Minecraft is now a full-time job for Kjellberg who claims to be enjoying himself playing the game. In the video, he admitted that he no more pays attention to what others are doing on the internet. He also said that it was "so incredible liberating."
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p>His efforts are paying off. VidIQ, a company that creates tools that allow YouTube creators to focus on their analytics, discovered that Kjellberg is the "top creator of the [Minecraft] keyword," according to Rob Wilson who is who is a content strategist. This means that when a user seeks out the phrase "Minecraft", many of the videos found on the first page are from him.
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p>"Essentially PewDiePie? has embraced the most basic principal in the YouTube playbook," Wilson wrote. Concentrate on a particular topic and then communicate that to your viewers in each video you make.
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p>The renewed interest in the game has resulted in other YouTube creators taking note of the trend. Sean "Jacksepticeye" McLoughlin?, creator of more than 22 million subscribers, has been playing the game as well. Many have noticed Minecraft getting a little tense and decided to hop on the train before it goes away again. It's not just because of Kjellberg and his YouTube channel. YouTube creator Keemstar's weekly Minecraft tournaments, for instance, also drive traffic and interest - however, Kjellberg's popularity is a major factor according to Wilson.
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p>Wilson wrote, "This will also explain why some of your favorite YouTube stars suddenly re-entered Minecraft or began playing around with it, and then hopping on a wave of a returning trend here." https://minecraft-server-list.me/ "And I'm not going lie to you folks, that's exactly what we're doing it right now. Following the latest trend."
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p>Kjellberg claims he's enjoying himself playing Minecraft (a fact he emphasizes in every video) However, Kjellberg is also reaping the financial rewards. Ryan Wyatt, head YouTube Gaming has stated that Minecraft isn't just the top-rated game on YouTube, but it's also one of the most popular for advertisers.
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p>Video games have become a more difficult content category to make money from. Even major companies like AT&T have made it clear that gaming is not something they want to advertise on. There are some games that advertisers can feel comfortable playing however, since they're not considered to be violent or family-friendly. Fortnite, Roblox and Minecraft are three examples of these more popular games.
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p>Kjellberg also makes money from his Minecraft obsession, which has 570 million views in July. The ability to earn more may be a driving factor for other creators taking advantage of the trend, hoping that the trickle-down effect will increase their income.
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p>Minecraft right now is proof that the "PewDiePie? Effect," a term coined five years ago, is extremely popular on YouTube.
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