Perhaps the new technology Can add tools to marketers and businesses. Especially doing Digital Marketing is a good thing. But if it's too much, not everyone will be able to choose a tool that is suitable for the era. Similar to data, more is better, but data should be used as well for efficiency.
In this article by Entrepreneur and Entrepreneur writer Scarlet Vincent , we talk about the 5 trends in 2022 that businesses need to keep going, even though they might be the ones we see in 2021. To share http://ssctraining.co.za/members/tankslip46/activity/280428/ will make the business competitive. and grow in the long term
Video marketing
According to reports, TikTok? has become the world's most downloaded platform from both Google Play and the App Store. It's safe to say that video marketing has become a hugely influential tool, and by 2022, no business will be able to do so. to not do
The success of TikTok? has contributed to the emergence of new features. In other applications such as Instagram reels, Facebook short videos, etc., Pinterest and LinkedIn are also investing in short video features. The main reason is because these brands see benefits from it. and can generate engagement from users
Niche marketing
Niche Marketing is niche marketing. Choose to sell products or services to specific groups of people. It is not made for a large group of people. It can be used for all genders and ages. However, in the past, people have misunderstood that this kind of marketing is similar to personalization, which is not because the model is individualized, used only by one person.
The attractiveness of this type of marketing is close feeling They also felt that there was a small society. On the same neck, like the same, talk to each other in the right neck. It's interesting. Dedicated marketing makes it easier to identify and target. Get organic customers And can control the costs associated with advertising because it costs less.
Ecommerce platforms
E-commerce platforms continue to grow in popularity. The COVID-19 epidemic has driven online channels for some brands that are very traditional because they need to change. The word ecommerce is not only on social media or e-marketplace, but also To Brand.com, which is the brand's online store especially to attract customers to use its own platform.
What should be considered more those conveniences really And where are they competing? price, promotion, ease, delivery, payment style, etc. Brands still have to continually think about what strategies to use to create 'Customer Loyalty' and giving them a 'Shoppable' feel, they can shop on any platform. Or access ads from any platform as well.
Mobile marketing
Maybe the brand doesn't understand that. Mobile marketing strategy is still important nowadays. We just need to choose the right tools, such as SMS marketing, in-app marketing, social media marketing, location-based marketing, and marketing. Proximity marketing
According to Google Consumer Insights, 61% of online purchases are made on smartphones. since Nov. 2018 to Jan. 2019, with an increase of more than 27% year-on-year. by the proportion of people who use smartphones to view products / check products is higher than through the website. Therefore, mobile marketing requires us to understand the user's in-site greatly in many ways. Data is a component, data cannot be used in any way.
Marketing automation
Marketing automation or the use of technology as a tool to analyze customer behavior. Increased understanding of customer needs is an important part that many Business is trying to do it but it's the hardest.
In the past, there were many outstanding businesses. in foreign countries that use marketing automation Especially in the publishing industry such as HubSpot?, eMarketeer and SalesForce? claiming that businesses use automation to retain their prospects. by analyzing the trend of receiving more sales opportunities from customers and expanding customer groups
Additionally, 'e-mailing' is a form of marketing automation that helps businesses track their customers/targets consistently. which is one of the keys to success The technology is able to assess the 'frequency' of emails so that customers don't feel uncomfortable. or reduce the chances of e-mails being deleted (Without reading it yet), etc.
Knowing first is an advantage. This word is always applicable because we can succeed or be the brand that customers first think of. Yes, we need tools that generate good customer engagement. Starting this new quarter, many marketers People are probably planning what the next business direction will be, these 5 trends might help you.
