p>Almost two months ago, Felix "PewDiePie?" Kjellberg did something his fans have wanted for years and that was to create a Minecraft video, and he's created more ever since. Kjellberg's biggest month to date was with more than 570,000,000 views in July. The video also sparked a new trend among YouTube's most prolific creators.
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p>Fortnite has been the most searched-for game on YouTube for the first time since January 2017. Minecraft is having a moment again and is reminiscent of one of YouTube's first gaming trends known as the "PewDiePie? Effect."
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p>The "PewDiePie? Effect" is a term YouTuber? and commentator Matthew "MatPat?" Patrick used in a recent video to talk about creators' influences on the market. Back in 2014 when Kjellberg (a controversial YouTube creator who's faced criticism for using racist language during the stream of a game and also featured anti-Semitic imagery in his videos) was operating primarily as a gaming channel his decision to upload the "Let's Play" series of a particular game generally led to higher sales for the game.
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p>Minecraft isn't dependent on Kjellberg Mojang's game of crafting has 91 million monthly gamers. YouTube is a major factor in the game's success. YouTube was the first site where the game was discovered. https://www.adultuse.com/members/markethat18/activity/27150/ It was the second most searched for word on YouTube in 2014. It's ironic that Kjellberg did not attempt due to its popularity and creators getting on board to attract attention.
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p>"It seemed like people were playing just because it was popular and not because they were having fun playing it," Kjellberg said in an interview in a recent video.
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p>Kjellberg said that Minecraft has become his full-time job. He claims he loves playing the game and is having fun. He even admitted in the video that he "hasn't paid attention to what people are doing" online anymore, adding that "it's so goddamn liberating."
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p>His efforts have paid off. VidIQ is a company which builds tools to help YouTube creators to focus on their analytics, discovered that Kjellberg is the "top creator of the keyword "Minecraft" now," according to content strategist Rob Wilson. This means that when someone is searching for "Minecraft", many of the videos found on the first page are his.
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p>"Essentially PewDiePie? has embraced the most basic principal in the YouTube playbook," Wilson wrote. "Focus on a particular topic and present it to your viewers in every video you make."
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p>The renewed interest in the game has resulted in other YouTube creators catching on to the trend. Sean "Jacksepticeye" McLoughlin?, creator of more than 22 million subscribers, has begun to play the game as well. People have noticed Minecraft having a moment and have decided to hop onto the train before it goes away again. Wilson claims that it's not just Kjellberg. YouTube creator Keemstar's weekly Minecraft tournaments generate the traffic and generate interest. But, Kjellberg's popularity is a major factor.
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p>Wilson wrote, "This will also explain how some of your favorite YouTube stars suddenly re-entered Minecraft or started dabbling with it, jumping on the back of a popular trend here." "And I'm not going lie to you guys, that's exactly what we're doing it right now. Jumping on an inclination."
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p>Kjellberg's says he's simply enjoying himself playing Minecraft (a point he underlines in nearly every video he makes), but he's also reaping the financial benefits. Ryan Wyatt, head YouTube Gaming, stated that Minecraft is not only the most popular game on YouTube and is one of the most popular for advertisers.
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p>Video games have become a more difficult content category to monetize. Even giants like AT&T have declared that gaming is not something they would like to advertise on. There are some games that advertisers are comfortable with but they aren't considered violent or family-friendly. Fortnite, Roblox and Minecraft are three examples of these more well-known games.
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p>Those 570 million views in July also translate to Kjellberg earning money from his recent Minecraft obsession. Other creators might see the opportunity to make more money and hope that the trickle-down effect will boost their income.
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p>The current state of Minecraft is evidence that the "PewDiePie? Effect," a term coined five years ago, is still very much a phenomenon on YouTube.
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