p>Almost two months ago, Felix "PewDiePie?" Kjellberg did something his fans have long wanted to see: he made an Minecraft video, and has continued to make them ever since. Kjellberg's biggest month to date was marked by more than 570,000,000 views in July. This video also started an exciting new trend among YouTube's most prolific creators.
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p>For the first time since January 2017, Minecraft has surpassed Fortnite as the most-searched game on YouTube. Minecraft is having a moment again and it's in the spirit of one of YouTube's earliest gaming trends known as the "PewDiePie? Effect."
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p>The "PewDiePie? Effect" is a term that YouTuber? and commentator Matthew "MatPat?" Patrick used in a recent video to talk about the influence of creators on the market. Kjellberg was a YouTube creator who was criticised for using racist language in a stream of gaming and displaying anti-Semitic images in the video, was operating primarily on the gaming channel. His decision to upload a "Let's Play∩ series of a particular game usually resulted in higher sales.
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p>Kjellberg is not required for Minecraft Mojang's crafting games has 91 million monthly users. https://www.kd76.com/ YouTube is a major factor in the game's popularity. The game was able to find a home on YouTube that wasn't available elsewhere, and became the second-most-searched phrase on the platform in 2014. It's ironic that Kjellberg did not attempt it because of its popularity, and the creators getting on board to attract attention.
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p>"It felt like people were playing just because it was popular and not because they were actually having fun doing it," Kjellberg said in the latest video.
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p>Minecraft is now an full-time job for Kjellberg, who said he's enjoying himself playing through the game. He also admitted in the video that he "hasn't focused on what people are doing" online anymore, adding that "it's incredible liberating."
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p>His efforts are paying off. VidIQ is a company that builds tools that allow YouTube creators to concentrate on their analytics, discovered that Kjellberg is the "top creator for the term "Minecraft" right this moment," according to content strategist Rob Wilson. That means when people search the term "Minecraft," many of the videos appearing on the first page are by him.
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p>Wilson wrote that PewDiePie? has basically implemented the most basic rule in the YouTube YouTube playbook. "Focus on a topic and then present that topic to your audience with every single video that you make."
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p>Other YouTube creators have picked up the trend after McLoughlin?'s renewed interest in the game. Sean McLoughlin? (a creator with over 22 million subscribers) has also started to play the game. People have noticed Minecraft taking a break and decided to get on board the train before it goes away again. It's not just because of Kjellberg the YouTube creator. YouTube creator Keemstar's weekly Minecraft tournaments, for example are also driving the traffic and interest, but Kjellberg's visibility is a key factor, according to Wilson.
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p>Wilson wrote, "This will also explain why some of your favorite YouTubers? suddenly returned to Minecraft or even started playing in it, catching a wave of a returning trend here." "And I'm not going be a liar to you, people this is exactly what we are doing at the moment. Following a trend."
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p>Kjellberg says that he is simply having fun with Minecraft and that's a statement that he makes clear in the majority of his videos today. However Kjellberg also sees economic benefits. Ryan Wyatt, head YouTube Gaming said that Minecraft is not just the top-rated game on YouTube but it's also one of the most ad-friendly games.
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p>Video games have become an increasingly difficult content category to make money from. Even mega-conglomerates like AT&T have ruled out gaming as a type of content they don't want to promote. But there are a few games that advertisers feel at ease with, as they're not considered to be violent and they're family-friendly. Fortnite, Roblox, and Minecraft are three of the most well-known titles.
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p>Kjellberg also earns money from his Minecraft obsession, which has 570 million views in July. The ability to earn more could be a motivating factor for other creators following the trend and hoping the trickle-down effect will increase their earnings.
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p>Minecraft right now is proof that the "PewDiePie? Effect," a term coined five years ago, is still extremely popular on YouTube.
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