The Panel of Directors regarding Real Madrid D. F. at their meeting yesterday ratified a with Sixth Street, an purchase firm with extensive experience in athletics and infrastructure, and even Legends, a premium experience company for sports activities and live venue organizations, with the aim involving elevating the Santiago Bernab彨翉⒛?u Stadium because an unique area and a throughout the world benchmark for enjoyment and entertainment.
While part of the particular long-term partnership, Genuine Madrid will acquire approximately? 360m to be able to be invested across any of typically the Club? https://www.businesswire.com/news/home/20220519005692/en/Strategic-partnership-between-Real-Madrid-Sixth-Street-and-Legends . Through this cha?non, Sixth Street receives the right in order to engage in the functioning of certain new businesses in the Santiago Bernab彨翉⒛?u Stadium intended for twenty years. Additionally , Legends will bring about its experience in the operation of major stadiums, attractions in addition to event spaces to be able to optimize the administration with the Santiago Bernab彨翉⒛?u Stadium.
? The modification in the Santiago Bernab彨翉⒛?u Stadium will become a turning point inside the history of Real Madrid. This specific alliance with 6th Street and Legends, world leaders inside their respective procedures, will be fundamental in providing special experiences in the stadium where a variety of events can be hosted throughout the 12 months,? according to Florentino Perez, President of Specific Madrid.? This contract strengthens the Golf club? s goal of continuing to considerably increase the stadium's revenues from equally sporting and other varieties of events.?
? Real Madrid? s Santiago Bernab彨翉⒛?u is hallowed ground in the world of soccer, and we are honored to become joining this alliance to invest inside the innovative, long lasting strategic vision that has guided the particular Club? s regular success over their storied history, " said Alan Waxman, Co-Founder and BOSS of Sixth Avenue.? The flexible, solutions-oriented capital and comprehensive capabilities provided simply by we at 6th Street, combined along with the deep competence Legends offers in venue and sports brand operations, will certainly support Real This town in its mission to compete and even remain a chief in global sports for many many years in the future.?
Sixth Road, which manages more than $60 billion inside assets, brings substantial investment experience together with leading companies in the world of sports and areas such as real estate property, infrastructure, and consumer, including the San Antonio Spurs basketball team, Airbnb, and Spotify.
? We usually are proud to increase our existing romantic relationship with Real Madrid,? said Shervin Mirhashemi, CEO of Legends.? Legends? operational plus sales acumen and experience, across match day and non-match day, combined with the iconic Real Madrid company and Sixth Road? s flexible money deployment is actually a fresh and innovative technique to modernizing typically the Bernab彨翉⒛?u, one of the world? s greatest sports, entertainment, and cultural sites. With this long term management relationship, Legends continues to increase its global footprint, while investing in regional expertise with best-in-class brands worldwide.?
Legends was formed in 2008 by associates of the Brand new York Yankees and the Dallas Cowboys. Sixth Street invested in a majority share in Legends inside of January 2021. Tales provides holistic, information driven revenue remedies for a lot of of the particular world? s just about all iconic brands in addition to boasts an extensive client portfolio inside of sports, entertainment, reside events and attractions.
About Real This town
Real Madrid Chemical. F. is a new sport institution along with 120 years associated with history, owned by simply its members. It is the golf club most abundant in European Mugs of both sports (13) and field hockey (10) and has been recognized by FIFA as the Ideal Club of the twentieth century. Specific Madrid has millions of fans in most corners of the world, with 500 million followers about social networks, and is for your 3rd year within a strip the most useful football club inside Europe according in order to The European Top notch 2021 report, made by consultancy KPMG. Genuine Madrid is the particular most valuable sports brand in the world in accordance to Brand Finance for the 3 rd year in some sort of row and accomplished the highest report in the Openness Index of soccer clubs last season. More info about Actual Madrid is accessible at www.realmadrid.com, the most visited football club website in the particular world to the sixth consecutive year, in accordance to Comscore.
Concerning Sixth Street
Sixth Street is a new global investment solid with over $60 billion in assets under management in addition to committed capital. Sixth Street uses their long-term flexible financial, data-enabled capabilities, and even One Team tradition to develop designs and offer options to companies throughout all stages of growth. Founded within 2009, Sixth Road has more as compared to 400 team users including over a hundred and eighty investment professionals functioning around the planet. To learn more, visit www.sixthstreet.com, follow us in LinkedIn or Twitter.
About Legends
Started in 2008, Stories can be a premium encounters company with 6 divisions operating around the world? Global Planning, International Sales, Global Relationships, Hospitality, Global Merchandise, and Global Technologies Solutions? offering consumers and partners some sort of 360-degree data and analytics fueled services solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across company verticals including specialized sports; collegiate; destinations; entertainment; and conferences and leisure. Our company is the industry commanders in designing, preparing and realizing extraordinary experiences in sporting activities and entertainment. Intended for more information, visit www.Legends.net and adhere to us on Fb, Twitter and Instagram @TheLegendsWay?.
