The Board of Directors associated with Real Madrid D. F. at their meeting yesterday ratified a with 6th Street, an investment decision firm with considerable experience in athletics and infrastructure, in addition to Legends, reduced experience company for athletics and live place organizations, with the aim involving elevating the Santiago Bernab彨翉⒛?u Stadium since an unique location and an around the world benchmark for enjoyment and entertainment.
As part of typically the long-term partnership, Genuine Madrid will obtain approximately? 360m to be able to be invested throughout any of the particular Club? s activities. Through this cha?non, Sixth Street obtains the right to be able to engage in the procedure of certain new businesses with the Santiago Bernab彨翉⒛?u Stadium with regard to twenty years. In addition , Legends will contribute its experience inside the operation of large stadiums, attractions plus event spaces in order to optimize the managing from the Santiago Bernab彨翉⒛?u Stadium.
? The modification in the Santiago Bernab彨翉⒛?u Stadium will be a turning point inside the history involving Real Madrid. This alliance with 6th Street and Stories, world leaders within their respective disciplines, will be important in providing exclusive experiences in the stadium where a number of events may be managed throughout the season,? according to Florentino Perez, President of True Madrid.? This contract strengthens the Membership? s goal associated with continuing to significantly increase the stadium's revenues from the two sporting and various other types of events.?
? Normal Madrid? s Santiago Bernab彨翉⒛?u is hallowed ground in the world of soccer, and we are honored to get joining this relationship to invest in the innovative, long lasting strategic vision that has guided typically the Club? s constant success over its storied history, inch said Alan Waxman, Co-Founder and BOSS of Sixth Avenue.? The flexible, solutions-oriented capital and broad capabilities provided by simply we at Sixth Street, combined using the deep experience Legends offers inside of venue and sports brand operations, will support Real Madrid in its mission to compete and even remain a leader in global sports for many many years ahead.?
Sixth Road, which manages above $60 billion found in assets, brings substantial investment experience along with leading companies within the world regarding sports in addition to sectors such as real estate, infrastructure, and buyer, including the San Antonio Spurs hockey team, Airbnb, in addition to Spotify.
? We usually are proud to grow our existing partnership with Real This town,? said Shervin Mirhashemi, CEO of Tales.? Legends? operational and sales acumen in addition to experience, across complement day and non-match day, combined with well-known Real Madrid manufacturer and Sixth Avenue? s flexible funds deployment is a new and innovative method to modernizing the Bernab彨翉⒛?u, one involving the world? s greatest sports, entertainment, and cultural sites. With this extensive management relationship, Legends continues to increase its global impact, while buying regional expertise with best-in-class brands worldwide.?
Stories was formed within 2008 by affiliates of the Brand new York Yankees in addition to the Dallas Cowboys. Sixth Street committed to a majority stake in Legends found in January 2021. Stories provides holistic, files driven revenue remedies for a lot of of typically the world? s most iconic brands in addition to boasts an substantial client portfolio inside of sports, entertainment, reside events and attractions.
About Real This town
Real Madrid D. F. is a new sport institution with 120 years involving history, owned by simply its members. This is the team most abundant in European Glasses of both soccer (13) and field hockey (10) and has been recognized by TIMORE as the Greatest Club of typically the twentieth century. Normal Madrid has millions of fans in all corners of the particular world, with four hundred million followers upon social networks, and is to the 3 rd year in a strip the most useful football club in Europe according to The European Top notch 2021 report, made by consultancy KPMG. http://xpresscience.com/xs/members/lindhardt74lindhardt/activity/228889/ is typically the most valuable basketball brand in the world relating to Brand Financial for the third year in the row and accomplished the highest document in the Visibility Index of basketball clubs last period. Additional information about Real Madrid is offered at www.realmadrid.com, the particular most visited soccer club website in the particular world to the 5th consecutive year, based to Comscore.
Regarding Sixth Street
Sixth Street is the global investment stable with over $60 billion in possessions under management and even committed capital. Sixth Street uses the long-term flexible main town, data-enabled capabilities, and even One Team lifestyle to develop styles and offer options to companies across all stages of growth. Founded inside 2009, Sixth Road has more compared to 400 team members including over a hundred and eighty investment professionals running around the planet. For more information, visit www.sixthstreet.com, follow us upon LinkedIn or Tweets.
About Legends
Started in 2008, Tales can be a premium encounters company with six divisions operating globally? Global Planning, Global Sales, Global Relationships, Hospitality, Global Products, and Global Technological innovation Solutions? offering customers and partners some sort of 360-degree data and analytics fueled service solution platform in order to elevate their model and execute their particular vision. Currently, Legends works with timbre clients across company verticals including specialist sports; collegiate; sights; entertainment; and events and leisure. We have been the industry market leaders in designing, planning and realizing exceptional experiences in sporting activities and entertainment. Intended for more information, visit www.Legends.net and adhere to us on Facebook, Twitter and Instagram @TheLegendsWay?.
