The Board of Directors involving Real Madrid Chemical. F. at the meeting yesterday ratified a contract with 6th Street, an purchase firm with intensive experience in sports and infrastructure, in addition to Legends, reduced encounters company for sports activities and live location organizations, with the aim regarding elevating the Santiago Bernab彨翉⒛?u Stadium since an unique venue and an around the world benchmark for amusement and entertainment.
Since part of the long-term partnership, Actual Madrid will get approximately? 360m to be invested around any of the particular Club? s activities. Through this cha?non, Sixth Street receives the right to engage in the operation of certain innovative businesses of the Santiago Bernab彨翉⒛?u Stadium intended for twenty years. In addition , Legends will bring about its experience within the operation of major stadiums, attractions plus event spaces to be able to optimize the supervision in the Santiago Bernab彨翉⒛?u Stadium.
? The modification in the Santiago Bernab彨翉⒛?u Stadium will become a turning level inside the history of Real Madrid. This kind of alliance with 6th Street and Tales, world leaders inside their respective exercises, will be basic in providing distinctive experiences in a new stadium where multiple events may be organised throughout the 12 months,? according to Florentino Perez, President of Real Madrid.? This contract strengthens the Club? s goal associated with continuing to substantially increase the stadium's revenues from equally sporting and other types of events.?
? Specific Madrid? s Santiago Bernab彨翉⒛?u is hallowed ground in the particular world of football, and that we are honored to be joining this alliance to invest throughout the innovative, extensive strategic vision of which has guided the Club? s regular success over their storied history, inches said Alan Waxman, Co-Founder and BOSS of Sixth Street.? The flexible, solutions-oriented capital and comprehensive capabilities provided simply by our team at Sixth Street, combined together with the deep expertise Legends offers in venue and sports brand operations, can support Real This town in its mission to compete and remain a head in global sporting activities for many decades to come.?
Sixth Road, which manages over $60 billion in assets, brings considerable investment experience with leading companies inside the world associated with sports in addition to industries such as real estate property, infrastructure, and client, including the San Antonio Spurs field hockey team, Airbnb, in addition to Spotify.
? We are usually proud to increase our existing connection with Real This town,? said Shervin Mirhashemi, CEO of Tales.? Legends? operational plus sales acumen and even experience, across match day and non-match day, combined with the iconic Real Madrid brand name and Sixth Streets? s flexible money deployment can be a new and innovative strategy to modernizing the particular Bernab彨翉⒛?u, one of the world? s i9000 greatest sports, leisure, and cultural spots. With this long lasting management relationship, Legends continues to expand its global impact, while purchasing regional expertise with best-in-class brands worldwide.?
Stories was formed inside 2008 by online marketers of the Fresh York Yankees and even the Dallas Cowboys. Sixth Street committed to a majority position in Legends found in January 2021. Legends provides holistic, data driven revenue options for a lot of of typically the world? s most iconic brands and even boasts an substantial client portfolio inside sports, entertainment, live events and attractions.
About Real Madrid
Real Madrid G. F. is a sport institution together with 120 years associated with history, owned simply by its members. That is the club with the most European Glasses of both football (13) and hockey (10) and was initially recognized by TIMORE as the Greatest Club of typically the twentieth century. Normal Madrid has millions of fans in all corners of the particular world, with four hundred million followers in social networks, and is for that third year in a strip the most valuable football club in Europe according to be able to The European Top-notch 2021 report, made by consultancy KPMG. Genuine Madrid is typically the most valuable soccer brand on earth based to Brand Fund for the 3 rd year in a row and achieved the highest record in the Openness Index of soccer clubs last time of year. Additional information about Genuine Madrid is available at www.realmadrid.com, typically the most visited football club website in the particular world for your fifth consecutive year, in accordance to Comscore.
Concerning Sixth Street
Sixth Street is a new global investment firm with over $60 billion in property under management in addition to committed capital. https://humanlove.stream/wiki/Proper_partnership_between_True_Madrid_Sixth_Road_and_Legends uses its long-term flexible capital, data-enabled capabilities, in addition to One Team lifestyle to develop styles and offer remedies to companies around all stages regarding growth. Founded inside 2009, Sixth Avenue has more than 400 team people including over 180 investment professionals operating around the planet. For more information, visit www.sixthstreet.com, follow us about LinkedIn or Forums.
About Legends
Launched in 2008, Legends is actually a premium experiences company with 6 divisions operating throughout the world? Global Planning, International Sales, Global Close ties, Hospitality, Global Merchandise, and Global Technology Solutions? offering clients and partners the 360-degree data and analytics fueled services solution platform in order to elevate their company and execute their vision. Currently, Legends works with estampille clients across company verticals including specialized sports; collegiate; points of interest; entertainment; and conventions and leisure. Our company is the industry market leaders in designing, planning and realizing outstanding experiences in athletics and entertainment. With regard to more information, visit www.Legends.net and stick to us on Facebook, Twitter and Instagram @TheLegendsWay?.
