p>Two months ago, Felix "PewDiePie?" Kjellberg did something his fans have wanted for years by creating an Minecraft video, and he's created more ever since. The result was Kjellberg's largest successful month in a long time with more than 570 million views in July, and kicking off an era of new trends among some of the biggest YouTube creators.
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p>For the first time since January 2017, Minecraft has surpassed Fortnite as the most-searched game on YouTube. Minecraft is having a moment again and it's in the spirit of one of YouTube's first gaming trends, known as the "PewDiePie? Effect."
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p>The "PewDiePie? Effect" is a term YouTuber? and commentator Matthew "MatPat?" Patrick used in an interview about the influence of creators on the market. Kjellberg was a YouTube creator who was accused of using racist language in a gaming stream and featuring anti-Semitic imagery within a video, was still operating primarily in the gaming channel. His decision to upload a "Let's Play" series of a specific game typically resulted in increased sales.
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p>Minecraft isn't dependent on Kjellberg Mojang's crafting game has 91 million monthly players. YouTube is a key factor in the game's success. YouTube was the first platform where the game was discovered. It was the second most searched for term on YouTube in 2014. It was precisely because of that popularity - and the fact that creators were getting on the bandwagon for attention that Kjellberg never played it.
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p>"It was like people were playing it just because it was popular and not because they were actually having fun doing it," Kjellberg said in the latest video.
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p>Minecraft has now become an full-time job for Kjellberg, who said he's enjoying himself playing the game. In the same video that he "hasn't been paying attention to what's happening" on the internet anymore, stating that "it's incredible liberating."
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p>His efforts have paid off. VidIQ, a company that develops tools for YouTube creators to monitor their analytics, discovered that Kjellberg is the "top creator of the keyword "Minecraft" this moment," according to content strategist Rob Wilson. https://harrashs.com/ That means when people search the term "Minecraft," many of the videos that appear on the first page are his.
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p>Wilson wrote that PewDiePie? has essentially adopted the most basic principle in the YouTube YouTube playbook. "Focus on a particular topic and then present that topic to your viewers with every single video that you create."
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p>His reignited interest in the game has led to other YouTube creators taking note of the trend. Sean McLoughlin? (a creator with over 22 million subscribers) has also begun to play the game. Many have noticed Minecraft getting a little tense and have decided to jump on the train before it disappears again. Wilson states that it's not only Kjellberg. YouTube creator Keemstar's weekly Minecraft tournaments generate attention and traffic. However, Kjellberg's visibility is a significant factor.
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p>Wilson wrote, "This will also explain the reason why some of your most loved YouTube stars suddenly re-entered Minecraft or even started playing with it, and then hopping on the back of a popular trend here." "And I'm not going to tell you the truth, folks it's exactly what we're doing right now. Following the latest trend."
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p>Kjellberg's says he's simply enjoying playing Minecraft (a point he underlines in almost every video now) But he's also reaping economic benefits. Ryan Wyatt, head YouTube Gaming has stated that Minecraft is not just the most popular game on YouTube and is one the most advertiser-friendly.
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p>Video games have become an increasingly difficult content category to make money from. Even giants like AT&T have declared that gaming isn't something they would like to advertise on. However, there are some games that advertisers are at ease with, as they're not viewed as being violent and are suitable for families. Fortnite, Roblox, and Minecraft are three of the more popular games.
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p>Those 570 million views in July also translate into Kjellberg making money from his recent Minecraft obsession. The possibility of earning more could be a motivating factor for other creators following the trend, hoping that the trickle-down effect will increase their earnings.
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p>The "PewDiePie? effect," a term that was first utilized five years ago, is extremely popular on YouTube.
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